How to Deliver a Message Guiding Healthy Life

Review the messages and supporting information in the Healthy Life Guide, and if necessary adjust it to the local situation. Translate if necessary. Communicate the messages effectively and facilitate dialogue.

The message contained in the Healthy Life Guide must be reviewed, and if necessary adjusted to a variety of relevant local issues, through collaboration with officials (health, education, social services, etc.). This must be done in consultation with families, and community members.

Message Guiding Healthy Life
When facilitating communication and dialogue with the contents of the message group, there are some things that must be considered, namely:
  • Make sure gender issues are considered. In certain conditions, women may not be empowered to make decisions in the care of children and themselves, or men are not encouraged to play a role in child care and household matters.
  • Raise attention to children's rights to help groups of participants to become more familiar with and aware of behaviors related to children's health, nutrition, development, education and protection that may be missed.
  • Involve children and young people in dialogue about the content of messages, information, including planning and use of the Healthy Living Guide. Support the peer group approach and use a variety of ways to increase children's participation.
  • Use pictures and simple language that is easy to understand when translating messages or information. Don't overload the message with too many detailed actions and technical matters.
  • Make sure that the participant group can understand the contents of the message and the information and know how to put it into practice. It will be easier if the material is developed with a participatory approach.
  • Every message and illustration that will be conveyed must be tested on the target group first. This can be done in a simple way by asking a number of open questions, to encourage discussion so that each message can be understood clearly.
  • Repetition is very important. Most people will not immediately change their behavior with just one discussion or one exposure to a new behavior.
  • Choose the most effective communication channel to reach the group of participants. Use existing communication tools, and do not depend on only one communication tool. Use a mix of various ways and means of communication, traditional, "mid media", or mass media so that people can receive and discuss messages that are delivered repeatedly in various circumstances.
  • Give people the opportunity to discuss, form and absorb new information for themselves and their communities.
Society has a tendency to trust information, and on that basis change behavior if:
  • It is recommended to discuss this information among themselves while asking various questions to get an explanation of what they understand.
  • Understand how they, their families and communities will benefit.
  • Use language that is familiar, in accordance with local culture and social norms, and avoids judicial or commanding methods.
  • People who deliver messages or speakers (such as on radio and television broadcasts) are known to the public and can be trusted.
  • Hear simple and consistent message content repeatedly through various sources.
  • Be given time to make changes, especially if costs are needed, for example making latrines.
  • Use a mix of communication channels: interpersonal, community groups, traditional, 'mid' media, and mass media.
Inter personal

Most people do not feel comfortable practicing new information that is seen and heard in the mass media, without getting the chance to discuss it with people they trust.

Communication between emperors, supported by campaigns through mass media or mid media along with ongoing program activities, is very effective in encouraging people to adopt, maintain, and appreciate new behaviors.

The effective use of Healthy Living Guides requires facilitation especially for groups that have not been touched, with the aim that they are fully involved in meaningful dialogue. It is very important to reach remote community groups, children with disabilities, minority groups or indigenous children and their families. It is also very important that groups of women and girls participate as fully as men and boys.

To facilitate interpersonal discussions:
  • Use simple examples of some important issues for the people involved. Start with what is already known and point to what is considered a problem for them. Avoid the use of technical and scientific languages. Use illustrations to stimulate discussion.
  • Encourage people to ask questions and want to express concern. Lead the discussion to find the cause of the problem and the possible solution. Remember always want to listen. Listening is as important as talking in communication. The participation of children, families and other community members is the key to discovering hidden obstacles or problems that prevent people from practicing messages. They are able to explain local solutions.
  • Respect the opinions, knowledge and abilities of others to change. Good learning can be done, if people are in an environment that can build self-confidence, and they will take action if they feel understood and respected. Be a role model of the behavior you are promoting.
  • Give support to people who are practicing new behaviors. Realize that they want to change, but they don't want to do it alone. Help this group by mobilizing existing networks or developing new networks that can encourage more individuals and families to adopt and maintain new behaviors.
Community based media, traditional media and 'mid' media.

This type of communication refers to various materials and methods of communication that lie between the 'inter personal' approach and the mass media approach. Some examples on the conference:
  • Street theater: used to convey the main message by a small group of artists whose membership ranges from a few tens to hundreds of people.
  • Mobile telephone messages: used to encourage parents or caregivers to bring their children to get immunizations, and so on.
  • Internet: used for communication purposes and as a source of information. Today, the internet is expanding rapidly and is especially popular with teenagers and young people both in cities and villages. One site that is now popular is YouTube.
  • Posters, leaflets, ribbons and pins are often used to reinforce information through interpersonal contact or social mobilization efforts.
  • Video and audio cassettes: Used to broadcast messages through mobile cars, and television audience groups.
  • Poetry reading, singing and puppet shows: mainly used to encourage children and young people.
  • Slide shows and use of flip charts: often used in primary health care and schools.
  • Sympathy actions: usually carried out on commemoration of certain health days, such as World AIDS Day, World No Tobacco Day, etc. in the form of giving flowers to motorists who pass by.
Mass media

Mass media (radio, newspapers and television) are effective media to introduce and strengthen new information and promote a certain social change to the people. The steps that need to be done are:
  • Help the group of participants know the main channels of mass media. What is their source of information and news? If the residents consider that local radio is as important as national radio, then we must cooperate with local radio.
  • Convey the same message through various media. Repetition will strengthen behavior change, strengthen memory and improve the learning process. Repetition can help people remember messages and encourage them to practice them. Examples of media channels include interviews, articles, news, round table discussions, radio or television dramas, soap operas, puppet shows, comics, songs, and quiz competitions.
  • Know who the decision makers in the family determine what can be heard and watched, and ensure that messages must be addressed to them.
  • If the message is broadcast on radio or television, make sure that the family is watching or listening to the broadcast. Don't convey messages through public service broadcasts that are free of charge, because they are usually only broadcasted at a time when the listener or viewer is lacking.
  • Broadcast messages through popular programs to reach a wider audience. Ask radio and television program guides to conduct interactive discussions about the Healthy Life Guide message.

The use of a mix of communication channels produces the best

To realize changes in behavior that support children's rights, it is key to use a mix of communication channels, which is a combination of short-term actions, such as campaigns, with long-term and interactive communication.

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